Vietnam, Ho Chi Minh City
Motorist is Singapore’s fastest-growing automotive start-up, and our goal is to simplify vehicle ownership by providing car owners with smart solutions. Founded in 2015, we have successfully transacted over $1Billion worth of vehicles to date. We also have one of the largest driving communities in Singapore. We have now expanded regionally and started our operations in Vietnam since 2023.
We are seeking a results-driven Marketing Executive to join our team at Motorist Vietnam. The ideal candidate will be passionate about the automotive industry and have a strong understanding of the latest social media trends.
Responsibilities
A: Digital Advertising
- Be involved in all aspects of our digital marketing efforts
- Monitor ad campaigns and prepare accurate reports of their performance
- Evaluate important metrics that affect our conversions and cost per action (CPA)
- Create engaging copy and design for our digital ads
- Having foundational skills in design and video editing is an added advantage.
- Assist in other ad-hoc activities for the company
- Familiarity with Google Analytics, along with proficiency in Excel and Tableau, will be considered an advantageous asset
B: Content Writer
- Create engaging automotive content, such as articles, listicles, reviews, and opinion pieces, optimized for SEO to enhance online visibility and reader engagement across multiple markets.
- Spot and curate the latest trends and hottest topics in the automotive industry to develop relevant and captivating content for various markets.
- Perform basic keyword research to inform content topics, aligning with SEO objectives and audience interests in different regions.
- Convert the article into local languages utilizing artificial intelligence applications and platforms.
- Assist in other ad-hoc activities for the company
C: Marketing Communication
- Create content planning and strategy for social media pages to garner a stronger and more engaging digital and social presence.
- Coordinating the work needed to put marketing campaigns into effect for clients/agencies
- Handle multiple marketing channels such as dedicated EDMs, banners, social media posts, etc.
- Assist in other ad-hoc activities for the company
Requirements
- Meticulous and creative with strong conceptualization skills
- Excellent communication skills, including strong English skills, and a good team player
- Creative and able to work in a fast-paced environment and handle pressure well
- Detailed-oriented and have a passion for using design and artwork to communicate brand and marketing messages
- Highly motivated, solutions-oriented self-starter with adaptable teamwork style
Qualifications
- Bachelor's Degree in Marketing or its other equivalent